Gilbert and Miki Saenz have lived in Walla Walla Valley for over 25 years. They have seen Walla Walla turn into a wine valley full of beautiful vineyards and wineries. With their combined local knowledge and shared love of wine they decided to start a Walla Walla wine experience service called YouRide. In collaboration with OctoFox Creative Agency we developed their identity, business cards and website. The idea behind the logo was to convey the idea of a wine experience in a clean and modern logotype. We saw the opportunity the Y presented and included a subtle knockout of a wine glass. The Y is flexible enough to be used within the logotype or as a standalone icon.