Upstream is a lifestyle brand spreading positivity and flow. The name derives from the idea of non drifters. Non drifters are independent thinkers willing to swim counter current with the goal of finding their flow and being well aware that everyone has their own. That is how we ended up with the name Upstream. Our identity showcases playful hand-lettering with smooth curves and flow. The curvy wave like stroke spawning from the bottom of the “s” gave birth to our icon called "Flow”.
Our main focus with the website was to provide an intuitive, responsive and pleasurable user experience. One of the ways we did this was by introducing a bottom navigation with scrolling animation.
Visit at: www.upstreamlifestyle.com