Damien Hernandez is a natural personal trainer because of his ability to connect with others. His fun and laid back personality helps ease his clients as they go through his challenging workouts. Even when they are tired and sweaty he can still make them laugh. His commitment to exercise and his clients impressed me and made me want to work with him to grow his brand. We went through a full identity design process which resulted in a strong mark representative of a barbell weight plate and monogram of his initials D.E.H. Damien Edgar Hernandez along with his slogan, “Train Hard, Earn Your Sleep”.